IPM Business School
Международная
аккредитация качества
IQA
+375 17 277-04-04
The Chartered Institute of Marketing

The Chartered Institute of Marketing

Our core marketing qualifications provide knowledge to support you throughout your career, from entry level to senior marketer. Our programs are based upon the Professional Marketing Standards developed by The Chartered Institute of Marketing (CIM). 

IPM Business School was accredited as a study centre for the Chartered Institute of Marketing in May, 1997


IPM offers three CIM programs:

Professional Certificate in Marketing

gives the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level.

It is aimed for those who are working in supporting marketing roles, usually within the marketing function, but also targets individuals in more senior roles, particularly in SMEs, where marketing is only part of what they do.

Qualification content:

UMIT1: MARKTING ESSENTIALS

UNIT 2: ASSESSING THE MARKETING ENVIRONMENT

UNIT 3: MARKETING INFORMATION AND RESEARCH

UNIT 4: STAKEHOLDER MARKETING

Professional Diploma in Marketing

– is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those who are looking to build on the knowledge gained at Professional Certificate level with a future marketing management role in mind.

The focus moves from the theoretical aspects of marketing towards the many skills needed to manage the function itself – including elements ranging from channel management to communications, along with specialist areas like new product development.

Qualification content:

UNIT: 1 THE MARKETING PLANNING PROCESS

UNIT: 2 DELIVERING CUSTOMER VALUE THROUGH MARKETING

UNIT 3: MANAGING MARKETING

UNIT 4: PROJECT MANAGEMENT IN MARKETING

Chartered Postgraduate Diploma in Marketing 

–  a challenging, high-level marketing qualification that demonstrates specialist professional knowledge across many areas and a route to Chartered Marketer status.

The qualification aims to enable marketers to champion the customer experience and exert a strong influence on the organisation to adopt a customer orientated approach. It will also enable them to contribute along with other directors and senior managers to the organisation's competitive strategy and manage the organisation's marketing activities in line with the customer.

Qualification content:

UNIT 1: EMERGING THEMES

UNIT 2: ANALYSIS AND DECISION

UNIT 3: MARKETING LEADERSHIP AND PLANNING

UNIT 4: MANAGING CORPORATE REPUTATION

Language of instruction: English